Client: Uken Games
'Cloud Breakers' is a mobile game where the player builds a formation of futuristic jets and puts them in head to head battle against a friends' squadron. This is a game with a real sense of speed and excitement, and that needed to be reflected in the logo. The aim was to reinforce the name with strong imagery to make it more memorable. I attempted to do this by skewing the word mark to give it a feeling of motion, and by using a very simplified version of a ship breaking through a cloud. Also, re-enforcing the word "breakers" by putting a strikethrough in "cloud" helped sell the concept.
Images copyright © Uken Games. All rights reserved.
Initial Rough Sketches