THE CRUNCH BUNCH
The following are the character and logo designs for a storybook called "Lee and the Crunch Bunch".
This is a story that has it all: Knights, Monsters, Robots, Pirates, Breakfast Cereal, a Mad Inventor and some pretty adventurous kids. With a story and cast as complicated as that you really need to nail the designs down first.
My idea was to give the characters a vintage illustrated feel based on the kids books from my childhood. This really is a passion project for me, and I hope to continue developing it in the near future.
Rough logo exploration