BAZOOKA JOE

Client: Flint & Steel / Topps

I was hired to submit designs for a refresh of Bazooka Joe, the bubblegum mascot that has been an American icon for over 60 years.

Images copyright © 2015 The Topps Company. All rights reserved.

It was a challenge to update Joe's look but also maintain a well-known piece of pop culture and keep him recognizable.